About the Company

Puffy is a $1 billion+ e-commerce brand in the mattress and sleep products category, founded in 2017 by Arthur Andreasyan. The company has been AI-first since December 2023 and runs offices in Dubai and North Hollywood, with a team of 16+ nationalities and a strong focus on fast, merit-based career progression.

About the Role

As a Personal Assistant, you will act as the CEO’s strategic lifestyle coordinator and turn every personal request into a flawlessly executed outcome. This is not simple task management – the mandate is to make the CEO’s personal life run on autopilot so that he can stay focused on scaling the business. You will work closely with the Executive Assistant as your operational counterpart.

Key Responsibilities

• Secure coveted reservations, coordinate exclusive event access and design personalised experiences that match the CEO’s preferences and standards.
• Conduct deep research on products, services and providers – from everyday essentials to specialty items – and present curated, ready-to-decide options.
• Build and maintain relationships with elite service providers across lifestyle, wellness, automotive and home services categories.
• Anticipate needs before they are articulated and manage the personal calendar and appointments strategically.
• Maintain organised systems so that all personal affairs operate seamlessly.
• Own every task from inception to completion, troubleshoot obstacles independently and deliver consistent excellence.

Eligibility Criteria

• 2–3 years of experience in concierge services, lifestyle management, hospitality or an executive / personal assistant role.
• Proven master researcher who can quickly identify and vet high-quality providers, products and solutions.
• Resourceful problem-solver who finds solutions where others see obstacles.
• Exceptional communication skills with the polish to represent a CEO in front of premium service providers.
• Meticulous attention to detail with zero tolerance for errors or missed follow-ups.
• Strong network-building skills and comfort with luxury and high-end service environments.
• Tech-savvy, proficient in G-Suite and quick to learn new systems.
• Flexible mindset with availability for occasional evening or weekend coordination.

Good to Have

• Fluency in Russian or Armenian along with English (strongly preferred).
• An established network of trusted premium service providers.
• Experience with Asana or other project management tools.
• Background in luxury hospitality, lifestyle management or family office environments.

Your First 30 Days

• Week 1: Accounts, tools and calendar access, Asana training and the AI-Native Starter Pack; meet the CEO and the Executive Assistant.
• Week 2: Learn the preferences and standards that define a good outcome and shadow live requests.
• Week 3: Run requests end to end – from research to booked and confirmed – with your shortlists going to the CEO.
• Week 4: Move from responding to anticipating, and put systems in place where the gaps are.

Perks & Benefits

• Up to $5,000 annual learning and development budget for courses and certifications
• Up to 10% monthly performance bonus and an annual salary review every January
• Premium health insurance and team life insurance coverage
• Quarterly feedback and merit-based career progression
• Generous annual leave, plus sick, parental, maternity and study leave
• Free catered lunch on Fridays and a kitchen restocked daily
• Up to 50% Puffy product discount and a free Puffy mattress after 1 year of service
• Leaders Club access for top performers – 150+ premium resorts, gyms and beach clubs across the UAE
• For Dubai-based roles: flight to Dubai, two-week hotel stay, full relocation support, annual flight home and no income tax

Selection Process

Puffy follows a fast, skills-first hiring process that can be completed in as little as 10 business days:

• Phase 1 – Skill-Based Assessment: 1 business day
• Phase 2 – Case Study Challenge: 3–4 business days
• Phase 3 – Interview Stage: 3–5 business days

A clear decision is shared within 10 business days. The company states that its process is 100% free and that it never uses third-party agencies or asks candidates for any payment.

Important Note on Location

The role is listed as “Remote” on the official Puffy careers page. As per Puffy’s own careers FAQ, its Dubai hub roles are on-site and remote roles are generally opened for candidates who can work across the US. Candidates applying from other countries should confirm location eligibility with the company before or during the application process.

How to Apply

Interested and eligible candidates can apply online for the Personal Assistant role at Puffy using the official application link below. For any role-related question, Puffy has listed Shreya Karkera (Talent Acquisition) at shreya.karkera@puffy.com.

Apply Now

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